BOUTIQUE RESERVE

Role:

Web Designer & Developer

Context:

Fashion Boutique

Duration:

April 2022 - May 2022

TO WEBSITE

ABOUT

Boutique Reserve is a trusted brand for boutique and individual solutions in the field of fashion. Typical for the brand is the pompous and kitsch design of the clothes. This extravagant look had to be saved on the client's site as well.

THE PROBLEM

In the old version of the site, the idea of a non-standard look could be noticed, but obviously, the site was quite outdated in execution and design. A lack of clear CTA from the very beginning was noticeable, as well as incomplete information architecture.

BEFORE

- The site had unimportant links in both menus.

- A improper CTA in the hero section.

- Bad contrast and accessibility

- Outdated and non-maintained information.

THE SOLUTION

First, I analyzed the information and prioritized it. There were quite a few links to pages with several sentences each, which was bad for SEO purposes and user experience. I decided to simplify significantly the entire information architecture of the site and bring it to a minimum so that there is no confusion on the user's part and waste of time.

THE DESIGN

It was a challenge to contain the attractive feel of the site and keep it simple at the same time. I started with the improvement of the Logo design, the client kept on his initial logo, I just straightened the font and it felt even. I settled on black as the main color because it somehow feels more luxurious, which is also the brand's goal, I kept the tiger pattern and chose diamonds for secondary elements.

AFTER

I believe that in the end, it turned out to be a more modern version, while I was able to keep the brand identity and pomp of the brand.