LAMBWESTON

- Unclear CTA in the hero section

- Not enough content

- The product section looks more like a blog section than products and services

- Almost no content on the most important page

- Boring design

I took part in a design challenge where I had to redesign the home page of LambWeston's website in one day. I consider every home page the most important, so I noticed that it does not have a clearly defined CTA and is a short presentation with excerpts from, in my opinion, less important sections of the site. The overall design was tailored to the feel of the logo, from which fonts and colors were taken. Of course, I think everything can be improved, including LambWeston.

I started with a rough analysis of the overall content of the site, then I prioritized it and sorted some of the most important sections, in my opinion, trying to keep the feel of the logo design but in a more modern and eye-catching way so that it could attract new potential customers.